We always rely on Screaming Frog’s SEO Spider to perform the crawl. While you can create your own crawling tool to get a detailed analysis that follows custom parameters, it may not be the easiest choice. In this way we know what we are dealing with, as well as having an overview of any errors or gaps in the website. The first step that we must perform during our analysis is to perform a crawl using a tool, whether free or paid. CrawlingĬrawling is a term used to refer to the process during which search engine spiders “visit” your site, analyzing its content in order to include it in their indexes. What does that mean? It means letting Google know that your site is better than others and more relevant to the user’s search.Ī good SEO consultant will guide you towards an efficient planning of an editorial plan for a good content marketing campaign, based on the search volumes found through tools like Google’s keyword planner or similar tools.Īlthough there might be a craving to get your hands dirty right away and move on to the operational phase of the analysis as the first thing, it is necessary to prepare the ground for the next stages of the job. If you want to rank high on search engines, especially in a competitive market, your website must be well optimized. If, on the other hand, you want to delve deeper into how to implement your social strategy I recommend checking out my guide on the role of a Social Media Manager.
If you want to perform an actual optimization there are many other factors to consider, and it’s recommended that you speak with an SEO consultant. Note that this post explains how to perform an SEO audit. This research has led us to create a process to review websites, find their flaws and improve SEO. We have read all the articles and books related to SEO and SEO analysis. Over the years we have done SEO (search engine optimization) audits for our clients and also for our own projects.
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